Did you know that Google says people are 5 times more likely to abandon your website if it’s poorly optimized for mobile? That’s a huge deal, especially when you consider that 60-70% of e-commerce traffic comes from mobile devices. If your site doesn’t work well on mobile, visitors will leave, costing you sales.
In fact, it’s so important that you should probably prioritize mobile optimization even more than your desktop version! Want to see how your site measures up? You can use Google’s Mobile-Friendly Test to check if your website is optimized. If it’s not, here are a few quick tactics to help you improve your mobile experience.
1. Responsive Design
Your goal should be to have a responsive design. This means that all elements of your site adjust automatically to fit different screen sizes. When you add new elements to your landing page or homepage, make sure they’re optimized for both desktop and mobile. A great way to test this is by viewing your site on multiple devices. If you have more than one phone or tablet at home, check to see how your site looks and performs across each one.
If you need extra help, YouTube is full of tutorials on how to create a responsive design!
2. Optimize Images for Mobile
Images often make up 60-70% of your webpage’s size, so they need to be optimized for mobile. This means adjusting image resolution and file size to fit smaller screens. Compressed, properly-sized images load faster, which will improve user experience and reduce bounce rates.
3. Simplify Navigation
On mobile, it can be harder to navigate websites. That’s why easy-to-use navigation is critical. If your visitors can’t find what they’re looking for quickly, they’ll leave. Make sure your menu is simple and intuitive, and avoid cluttering your mobile site with unnecessary links.
I’ll go into more detail about mobile navigation in a future post, but trust me—keeping it simple will save your visitors time and keep them on your site longer.
If your website isn’t optimized for mobile, you’re missing out on a huge chunk of traffic and potential customers. In today’s world, mobile optimization is just as important as improving your site’s speed. These tips will help you make the changes you need to provide a better mobile experience and keep visitors on your site.
Why Mobile Optimization Matters
If your website isn’t optimized for mobile, you’re missing out on a huge chunk of traffic and potential customers. In today’s world, mobile optimization is just as important as improving your site’s speed. These tips will help you make the changes you need to provide a better mobile experience and keep visitors on your site.