loader image
Book Free Audit
Share this post:
Facebook-f Instagram X-twitter Threads

Logitech Case Study

Introduction

Logitech Pakistan is the official reseller of Logitech products in Pakistan, operating a Shopify-based eCommerce store. Despite having a strong product line and a solid brand presence, they were experiencing a decline in online sales. After an initial assessment, it became clear that the primary issue was website performance, especially page loading speed.

In today’s eCommerce landscape, speed is critical: research shows that every 1-second delay can reduce conversions by up to 7%, directly impacting revenue. Logitech Pakistan approached Cybidek with an urgent challenge: fix the website’s performance within 5–7 days and deliver measurable results. We committed to improving overall performance by at least 25% and doubling the site’s Speed Index.

Our Audit & Approach

Our team began with a comprehensive website audit, covering four key areas:

  1. Speed & Design: Analyzed loading times, visual stability, and responsiveness.
  2. Copywriting: Ensured that content and CTAs were clear and engaging.
  3. Funnel Analysis: Examined user journeys from landing to checkout.
  4. Traffic Analysis: Evaluated real-world user behavior and engagement.

The audit revealed that everything except site speed was performing adequately. The main bottleneck directly affecting conversions was poor performance due to multiple technical issues.

Initial metrics were:

  • First Contentful Paint: 4.0s
  • Largest Contentful Paint: 8.6s
  • Total Blocking Time: 500ms
  • Speed Index: 9.0s
  • Cumulative Layout Shift: 0.264
Identifying the Core Problems

Our team’s experience in web performance optimization allowed us to quickly isolate critical issues:

  1. Non-responsive Pop-up: The pop-up displaying promotional offers and CTAs was not optimized for mobile or tablet devices.
  2. Large Homepage Image: The hero banner was uncompressed and slowed down the page significantly.
  3. Early-loading Scripts: Some apps loaded unnecessary JavaScript before users interacted with the site.
  4. Unminified JavaScript: Large JS files delayed rendering of above-the-fold content.
  5. Offscreen Images: Images below the fold loaded immediately, increasing load time.
  6. Unused CSS and JS: Redundant code was being downloaded by every page.

These issues created a compounded effect on load time, responsiveness, and user experience, directly impacting conversions.

The Solution: Step-by-Step Optimization

Our team applied a systematic, high-impact approach to address the problems while maintaining full website functionality:

  1. Pop-up Optimization:
    • Redesigned and made the pop-up fully responsive across all devices.
    • Ensured it loaded only when triggered by user interaction.
  2. Image Optimization:
    • Compressed the largest homepage image and implemented preloading for above-the-fold content.
    • Optimized other images automatically using advanced compression tools.
  3. Script & App Optimization:
    • Deferred non-essential scripts to reduce render-blocking time.
    • Implemented caching and asynchronous loading for third-party apps.
  4. JavaScript & CSS Minification:
    • Minified all JS and CSS files to reduce file size and improve parsing speed.
    • Removed unused code to eliminate unnecessary HTTP requests.
  5. Offscreen Image Deferment:
    • Lazy-loaded images below the fold so they only appear when the user scrolls to them.
  6. Performance Validation:
    • After each step, our team ran PageSpeed Insights, GTmetrix, and Lighthouse tests to validate improvements.
    • Continuous testing ensured no feature broke during optimization.

Our team’s technical expertise in Shopify optimization, front-end performance, and web analytics allowed us to address multiple issues simultaneously without disrupting the user experience.

Results

The improvements were immediate and measurable. Within just 5 days, the website performance improved dramatically:

  • First Contentful Paint: 4.0s → 0.8s
  • Largest Contentful Paint: 8.6s → 2.0s
  • Total Blocking Time: 500ms → 320ms
  • Speed Index: 9.0s → 2.6s
  • Cumulative Layout Shift: 0.264 → 0.002

The overall performance score increased from 33 to 71, making the website significantly faster and more stable for users.

Impact on Business

Cybidek successfully transformed Logitech Pakistan’s eCommerce store into a fast, efficient, and high-converting platform in a tight 5-day timeframe. By combining technical expertise, hands-on problem solving, and continuous validation, our team was able to:

  1. Optimize critical images and pop-ups for all devices.
  2. Reduce render-blocking scripts and unnecessary code.
  3. Minify and defer JavaScript and CSS.
  4. Increase overall performance score from 33 → 71.
  5. Project a 20–30% boost in sales due to improved user experience and site speed.

This case study demonstrates that focusing on the main constraint—website speed—can unlock significant business growth without increasing traffic or marketing spend.

Conclusion

Cybidek successfully transformed Logitech Pakistan’s eCommerce store into a fast, efficient, and high-converting platform in a tight 5-day timeframe. By combining technical expertise, hands-on problem solving, and continuous validation, our team was able to:

  1. Optimize critical images and pop-ups for all devices.
  2. Reduce render-blocking scripts and unnecessary code.
  3. Minify and defer JavaScript and CSS.
  4. Increase overall performance score from 33 → 71.
  5. Project a 20–30% boost in sales due to improved user experience and site speed.

This case study demonstrates that focusing on the main constraint—website speed—can unlock significant business growth without increasing traffic or marketing spend.

Tags
Share this post:
Facebook-f Instagram X-twitter Threads

Related post

How to Improve Traffic Source Quality for Better Conversions
October 8, 2024
How to Improve Average Session Duration on Your Website
Poor Mobile Optimization Could Be Costing You Sales-Here’s How to Fix It!